Airbnb | Homebody Hosts
Finding real life experiences to combat loneliness - all from the comfort of home
Challenge: Loneliness can be as bad for your health as smoking 15 cigarettes a day, which is more alarming when you consider 73% of Gen Z report feelings for loneliness. Airbnb wanted to use its platform to help.
Insight: People are most at ease at home. There’s no stress or anxiety that comes with being in social settings.
Idea: Turn homebodies into Airbnb hosts, letting people curate experiences while combating loneliness from the comfort of home.
Role: Copywriter, Art Director, Designer, Video Editor
Partner: Tiffany Yeung - Illustrator/2D Animator