Airhead Arcade | Level Up! Commuter Quest
2nd Place: Young Shits
Posters that make you second guess ending your journey early.
Inspired by my dad’s life in 1980’s Toronto.
Challenges: Attract high schoolers to Airhead Arcade, a local retro gaming arcade.
Insight: Teens always hangout after school and need somewhere to make lasting memories together, other than the hallways or the mall.
Idea: At bus stops booming with teens, we turned the commute to Airhead Arcade into a game, inviting high schoolers to follow the game-inspired instructions instead of going home just yet.
Role: Copywriter, Art Director, OOH Designer
Partner: Amani Maatouk – Logo Desiger, Art Director, Copywriter
Near Yorkdale Mall![]()
Near Toronto Public Library![]()
Near Northview Heights Secondary School![]()
Near Toronto Public Library
Near Northview Heights Secondary School