Airhead Arcade | Level Up! Commuter Quest

2nd Place: Young Shits

Posters that make you second guess ending your journey early.

Inspired by my dad’s life in 1980’s Toronto.

Challenges: Attract high schoolers to Airhead Arcade, a local retro gaming arcade.

Insight: Teens always hangout after school and need somewhere to make lasting memories together, other than the hallways or the mall.

Idea: At bus stops booming with teens, we turned the commute to Airhead Arcade into a game, inviting high schoolers to follow the game-inspired instructions instead of going home just yet.

Role: Copywriter, Art Director, OOH Designer
Partner: Amani Maatouk – Logo Designer, Art Director, (Copywriter for presentation boards not shown here)

Near Yorkdale MallNear Toronto Public LibraryNear Northview Heights Secondary School