SPOTIFY | BOOKIFY

Top artists collab in an exclusive album... reading an audiobook.

Young Ones One Show — Shortlisted

INSIGHT

Most people are unaware Spotify offers audiobooks, but consider Spotify synonymous with music.

IDEA

People use Spotify to listen to artists they know and love. So, we’re getting top artists collaborating in one album — of audiobook recordings.

EXECUTION

Artists hype the album through a misdirect campaign and PR. On the day of the drop, Spotify changes to Bookify and the truth becomes explicit.

Role: Primary Role (Copywriter, Art Director, Designer)
Partner: Secondary Role – Amani Maatouk (Designer, Copywriter)