SPOTIFY | BOOKIFY

Top artists collab in an exclusive album... reading an audiobook.
Young Ones One Show — Shortlisted

INSIGHT

Most people are unaware Spotify offers audiobooks, but consider Spotify synonymous with music.

IDEA

People use Spotify to listen to artists they know and love. So, to encourage this, we hyped top artists collaborating all in one album — of audiobook chapters.

EXECUTION

Artists promoted the album in a big way through a teaser campaign and PR, with its release on World Book Day - when Spotify changed to Bookify and the truth unraveled.

Role: Primary Role (Copywriter, Art Director, Designer)
Partner: Secondary Role – Amani Maatouk (Designer, Copywriter)