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KFC | BREADCRUMBS FOR BREADCRUMBS

Trading emotional breadcrumbs for KFC.



INSIGHT

Gen Z dating is messy. Getting “breadcrumbed” (stringing someone along emotionally without any intentions to date) is more common than ever.

IDEA

KFC is chiming in to help people swap unpleasant breadcrumbed DMs for delicious, emotionally fulfilling ones. 


You can either participate on our new microsite:


Or by sending us a message in the KFC mobile app with the receipts:




Spreading awareness in breadcrumbing hotspots — dating apps.