Trading emotional breadcrumbs for KFC.
INSIGHT
Gen Z is known for having the messiest dating scene — expressing their frustration through popularizing terms like ghosting, situationships, and breadcrumbing. Breadcrumbing is stringing someone along emotionally with no intention to actually date them.IDEA
KFC reminds daters they’re worth more than a few crumbs by introducing a better way to get breadcrumbed.EXECUTION
KFC is offering a trade — screenshots of emotional breadcrumbs for KFC’s tasty popcorn chicken, turning victims into winners.
KFC App — Promos Page and DMs
Alternatively in relevant Google searches, kfcbreadcrumbs.ca appears as the first result.
Advertising where breadcrumbing usually happens — online dating.
