Trading emotional breadcrumbs for KFC.
INSIGHT
Gen Z is known for having the messiest dating scene — expressing their frustration through popularizing terms like ghosting, situationships, and breadcrumbing. Breadcrumbing — stringing someone along emotionally with no intention to actually date them.IDEA
KFC, known for wit, friendliness, and cultural connection, reminded daters they’re worth more than a few crumbs by introducing a better way to get breadcrumbed.EXECUTION
When people searched relevant phrases, our breadcrumb detection website appeared to turn
victims into winners by swapping emotional breadcrumbs for KFC’s tasty popcorn chicken,
breadcrumbed with 11 herbs and spices. We raised awareness where toxic romance often
starts – online dating.
In the KFC app, users can message KFC with their DMs of getting breadcrumbed for free popcorn chicken.
Alternatively, when people Google words relevant to emotional breadcrumbing, kfcbreadcrumbs.ca will appear as the first result.
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We advertised where breadcrumbing usually happens — online dating.
