Document

AIRHEAD ARCADE (Fictional) | COMMUTER QUEST

Prompted to make our own company, we chose a retro arcade to challenge your hangout game.
Young Shits 2nd Place

INSIGHT

Being a teen is all about exploring and making memories, but that’s hard to do hanging in the same spots, or worse — waiting for the TTC, where about 1 in 4 buses are delayed.

IDEA

We transformed boring wait times into something engaging. We dared teens to twist their definition of fun to include Airhead Arcade.

EXECUTION

We challenged teens on a quest to level-up fun at Airhead Arcade through digital, gamified TSAs — with live bus updates, located in front of popular teen hangouts.