AIRHEAD ARCADE (Fictional) | COMMUTER QUEST
Prompted to make our own company, we chose a retro arcade to challenge your hangout game.
Young Shits 2nd Place
INSIGHT
Being a teen is all about exploring and making memories, but that’s hard to do hanging
in the same spots, or worse — waiting for the TTC where about 1 in 4 buses are delayed.
IDEA
We’re transforming boring waits into something engaging by daring teens to twist
their definition of fun to include retro gaming.
EXECUTION
Challenging teens to level-up their hangouts by going to Airhead Arcade through
gamified digital TSAs with live bus updates, located in front of popular teen hangouts.
