Document

AIRHEAD ARCADE (Fictional) | COMMUTER QUEST

Prompted to make our own company, we chose a retro arcade to challenge your hangout game.
Young Shits 2nd Place

INSIGHT

Being a teen is all about exploring and making memories, but that’s hard to do hanging in the same spots, or worse — waiting for the TTC where about 1 in 4 buses are delayed.

IDEA

We’re transforming boring waits into something engaging by daring teens to twist their definition of fun to include retro gaming.

EXECUTION

Challenging teens to level-up their hangouts by going to Airhead Arcade through gamified digital TSAs with live bus updates, located in front of popular teen hangouts.