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Dove | In His Own Skin

It’s time we let men know how beautiful they are.
What should the next 20 years of beauty look like? Men in their diversity being encouraged and complimented. It’s long overdue, so it’s time to include men in the beauty conversation.













Every year, PEOPLE Magazine releases their infamous, Sexiest Man Alive edition, featuring celebrities who fit conventional beauty standards.

As a brand act, Dove released their own Sexiest Men Alive magazine on the same day as PEOPLE Magazine’s Sexiest Man Alive, both magazines displayed side-by-side in stores. Dove's Sexiest Men Alive featured the diversity of everyday men who feel sexy just the way they are, hyping up body positivity for men.