Dove | In His Own Skin

It’s time we let men know how beautiful they are.
Dove questioned what the next 20 years of beauty look like. There are so many inclusive beauty campaigns for women, but virtually none for men. Men are so often held to a superficial and unrealistic standard of what is praiseworthy, when they should be praised for the beauty that they inherently possess.

Complimenting the genuine beauty in men was long overdue. It was time we let them know that they should feel confident in their own skin through this campaign.

Every year, PEOPLE Magazine releases their infamous, Sexiest Man Alive edition, featuring celebrities who fit conventional beauty standards.

As a brand act, Dove released their own Sexiest Men Alive magazine on the same day as PEOPLE Magazine’s Sexiest Man Alive, both magazines displayed side-by-side in stores. Dove's Sexiest Men Alive features the diversity of everyday men who feel sexy just the way they are, hyping up body positivity for men.