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Dove | In His Own Skin

It’s time we let men know how beautiful they are.

Challenge: Dove turned 20 and asked what the next 20 years of beauty could look like.

Insight: Men rarely receive the affirmations, compliments, and encouragements that they deserve. This can negatively affect their self-esteem.

Idea: It's time to include men in the beauty conversation. This campaign builds on Dove’s prior work for women by empowering men to feel comfortable in their own skin, because men deserve to feel beautiful too.










Every year, PEOPLE Magazine releases their infamous, Sexiest Man Alive edition, featuring celebrities who fit conventional beauty standards.

As a brand act, Dove will release their own Sexiest Men Alive magazine on the same day as PEOPLE Magazine’s Sexiest Man Alive, both magazines displayed side-by-side in stores. Dove's Sexiest Men Alive will feature the diversity of everyday men who feel sexy just the way they are, hyping up body positivity for men.





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