Kam Chin

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	<title>Kam Chin - Copywriter</title>
	<link>https://kamrynchin.com</link>
	<description>Kam Chin - Copywriter</description>
	<pubDate>Sat, 18 Apr 2026 19:33:40 +0000</pubDate>
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	<item>
		<title>Breadcrumbs for Breadcrumbs</title>
				
		<link>https://kamrynchin.com/Breadcrumbs-for-Breadcrumbs</link>

		<pubDate>Mon, 03 Mar 2025 17:00:14 +0000</pubDate>

		<dc:creator>Kam Chin - Copywriter</dc:creator>

		<guid isPermaLink="true">https://kamrynchin.com/Breadcrumbs-for-Breadcrumbs</guid>

		<description>
 KFC &#124; BREADCRUMBS FOR BREADCRUMBSTrading emotional breadcrumbs for KFC.
INSIGHTGen Z dating is messy. Getting “breadcrumbed” (stringing someone along emotionally without any intentions to date) is more common than ever. 

IDEA 

KFC is chiming in to help people swap unpleasant breadcrumbed DMs for delicious, emotionally fulfilling ones.&#38;nbsp;
You can either participate on our new microsite:&#60;img width="9600" height="4489" width_o="9600" height_o="4489" data-src="https://freight.cargo.site/t/original/i/9c6abdcf0198a1cc2d837c71417ca640f484ae8a24f78127f0b282f7a8bd4970/KFCBREADCRUMBS.CA-STORYBOARD-2.jpg" data-mid="247344316" border="0"  src="https://freight.cargo.site/w/1000/i/9c6abdcf0198a1cc2d837c71417ca640f484ae8a24f78127f0b282f7a8bd4970/KFCBREADCRUMBS.CA-STORYBOARD-2.jpg" /&#62;

Or by sending us a message in the KFC mobile app with the receipts:

	&#60;img width="1067" height="2133" width_o="1067" height_o="2133" data-src="https://freight.cargo.site/t/original/i/2c624eb25898919a21c9e4e7628c39978e235e63a831f9386e53b525bf34078a/KFC-IN-APP-Promo-mockup-Feb--26.jpg" data-mid="244815097" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/2c624eb25898919a21c9e4e7628c39978e235e63a831f9386e53b525bf34078a/KFC-IN-APP-Promo-mockup-Feb--26.jpg" /&#62;
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Spreading awareness in breadcrumbing hotspots — dating apps.
&#60;img width="2153" height="1350" width_o="2153" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ac9a3a43a1fe486344411945b572f785f6c9b1938a843c25cfa1f1ef18e69acb/KFC-Dating-app-Mockups-Feb--26-.jpg" data-mid="244815973" border="0"  src="https://freight.cargo.site/w/1000/i/ac9a3a43a1fe486344411945b572f785f6c9b1938a843c25cfa1f1ef18e69acb/KFC-Dating-app-Mockups-Feb--26-.jpg" /&#62;</description>
		
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		<title>ANA-W</title>
				
		<link>https://kamrynchin.com/ANA-W</link>

		<pubDate>Wed, 18 Mar 2026 00:55:57 +0000</pubDate>

		<dc:creator>Kam Chin - Copywriter</dc:creator>

		<guid isPermaLink="true">https://kamrynchin.com/ANA-W</guid>

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    Airbnb &#124; Homebody Hosts
    
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        Toyota &#124; ANA-W
        Closing the gender gap in vehicle safety worldwide.


INSIGHT
To this day, the automotive industry neglects safety testing for women by using crash dummies modeled after men.
IDEASelling the most vehicles to women, Toyota is leading by example to raise industry standards for women’s safety. We’re designing a crash dummy based on real women’s bodies, releasing the patent.
	&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6dbdc553df013b6995a46059b68654c1f31fc7f8f64fba8a86028f58334e7985/TOYOTA-HERO-IMAGE-ANA-W-copy.jpg" data-mid="247446205" border="0"  src="https://freight.cargo.site/w/1000/i/6dbdc553df013b6995a46059b68654c1f31fc7f8f64fba8a86028f58334e7985/TOYOTA-HERO-IMAGE-ANA-W-copy.jpg" /&#62;

The main anatomical differences we put care into crafting, as they significantly impact women’s injury risks.
 
&#60;img width="3360" height="1890" width_o="3360" height_o="1890" data-src="https://freight.cargo.site/t/original/i/ae6a250cdc77c0ad38fb3bce34d04c1cae885858da8bb874e4a510df2359d9bd/Toyota-Dummy-Diagram-copy2.jpg" data-mid="247348122" border="0"  src="https://freight.cargo.site/w/1000/i/ae6a250cdc77c0ad38fb3bce34d04c1cae885858da8bb874e4a510df2359d9bd/Toyota-Dummy-Diagram-copy2.jpg" /&#62;
We’re making history, so what better way to introduce ANA-W than at the Royal Ontario Museum. Opening night is televised, along with our announcement to release the patent. The public can walk through our exhibit about crash test history and the challenges women’s vehicle safety has faced — until now.


	&#60;img width="804" height="1428" width_o="804" height_o="1428" data-src="https://freight.cargo.site/t/original/i/6d03e87c72f95d92adb777a94aeaa653b9a1e55d518303da4b3c22320955f6b5/THE-ROM-Vertical-crop.jpg" data-mid="247445347" border="0" data-scale="100" src="https://freight.cargo.site/w/804/i/6d03e87c72f95d92adb777a94aeaa653b9a1e55d518303da4b3c22320955f6b5/THE-ROM-Vertical-crop.jpg" /&#62;
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	We’re placing contextual OOH at collision sites to honour the women who have passed. 

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</description>
		
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		<title>Memelations</title>
				
		<link>https://kamrynchin.com/Memelations</link>

		<pubDate>Sat, 18 Apr 2026 19:33:40 +0000</pubDate>

		<dc:creator>Kam Chin - Copywriter</dc:creator>

		<guid isPermaLink="true">https://kamrynchin.com/Memelations</guid>

		<description>


Airbnb &#124; Homebody Hosts


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    Duolingo &#124; Memelations
    
Duolingo loves being an iconic meme on social media, but that’s all people see them as. Duolingo also wants to be seen for their serious purpose of providing accessible education around the world. How do we communicate this while keeping the fun alive? By translating memes into language learning opportunities.


&#60;img width="10200" height="5400" width_o="10200" height_o="5400" data-src="https://freight.cargo.site/t/original/i/d847a5a442b1603f3e694b9724a5ede9ab814cb853454d084bbbce5ed6de489f/Duo-Memelations-Hero-Image-VERS-2-copy.jpg" data-mid="247435598" border="0"  src="https://freight.cargo.site/w/1000/i/d847a5a442b1603f3e694b9724a5ede9ab814cb853454d084bbbce5ed6de489f/Duo-Memelations-Hero-Image-VERS-2-copy.jpg" /&#62;
We’re introducing Memelations with our very own meme.
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/605a0748cd3399a6e87ca9b072f36ea7c24d9f60635724ce8b2331a4573f36f5/Duolingo-Meme-Intro-Post-copy.jpg" data-mid="247419746" border="0"  src="https://freight.cargo.site/w/1000/i/605a0748cd3399a6e87ca9b072f36ea7c24d9f60635724ce8b2331a4573f36f5/Duolingo-Meme-Intro-Post-copy.jpg" /&#62;

Engaging our followers by asking for the memes they love so we can make learning material that interests them most.
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/611ac838a37d4e653b0011c3f0ae4f6ef5c125b3ae3bdddbac87f1e0cbef6c00/IG-STORY-SLIDE-Duolingo-copy.jpg" data-mid="247421639" border="0"  src="https://freight.cargo.site/w/1000/i/611ac838a37d4e653b0011c3f0ae4f6ef5c125b3ae3bdddbac87f1e0cbef6c00/IG-STORY-SLIDE-Duolingo-copy.jpg" /&#62;
After learning our people’s taste in memes, we’re translating their iconic favourites.Each post has audio for pronounciation, recorded by voice actors to sound like the meme.
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/620764a528f1b68619e971da189f47d0f07aeabb859a9fbc7d39f6a422b1619f/FRY-Meme-Duolingo-Post-copy.jpg" data-mid="247420796" border="0"  src="https://freight.cargo.site/w/1000/i/620764a528f1b68619e971da189f47d0f07aeabb859a9fbc7d39f6a422b1619f/FRY-Meme-Duolingo-Post-copy.jpg" /&#62;</description>
		
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		<title>Everyone Sofas</title>
				
		<link>https://kamrynchin.com/Everyone-Sofas</link>

		<pubDate>Sun, 30 Apr 2023 18:29:45 +0000</pubDate>

		<dc:creator>Kam Chin - Copywriter</dc:creator>

		<guid isPermaLink="true">https://kamrynchin.com/Everyone-Sofas</guid>

		<description>


IKEA &#124; Sofa Event


    IKEA &#124; EVERYONE SOFAS
    IKEA sofas are famously simple, but that’s what makes them versatile. So, no matter who you are, there’s a sofa for everyone.
    
  
  &#60;img width="6000" height="3078" width_o="6000" height_o="3078" data-src="https://freight.cargo.site/t/original/i/7ebcfec14466a15dbfdd7cc90a0f2bfece216abd8c501f23e7379402e2971c61/Humans-with-Heads-IKEA.jpg" data-mid="245187325" border="0"  src="https://freight.cargo.site/w/1000/i/7ebcfec14466a15dbfdd7cc90a0f2bfece216abd8c501f23e7379402e2971c61/Humans-with-Heads-IKEA.jpg" /&#62;
    
  
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		<title>Commuter Quest</title>
				
		<link>https://kamrynchin.com/Commuter-Quest</link>

		<pubDate>Sat, 27 Jul 2024 19:41:30 +0000</pubDate>

		<dc:creator>Kam Chin - Copywriter</dc:creator>

		<guid isPermaLink="true">https://kamrynchin.com/Commuter-Quest</guid>

		<description>
    
    
    Document


            AIRHEAD ARCADE (Fictional) &#124; COMMUTER QUEST
Prompted to make our own company, we chose a retro arcade to challenge your hangout game.


Young Shits 2nd Place

INSIGHT
Being a teen is all about exploring and making memories, but that’s hard to do hanging 
in the same spots, or worse — waiting for the TTC where about 1 in 4 buses are delayed.

IDEAWe’re transforming boring waits into something engaging, daring teens to twist 
their definition of fun to include retro gaming.

EXECUTIONChallenging teens to level-up their hangouts by going to Airhead Arcade through 
gamified digital TSAs with live bus updates, located in front of popular teen hangouts.

	
Northview Heights Secondary School&#60;img width="2210" height="2946" width_o="2210" height_o="2946" data-src="https://freight.cargo.site/t/original/i/5fa0e7a529b61fe0c850a5ae01df73953d9ae9812e56892b7c45ccb2157a08b1/002-Bus-Inner-Oct--25.jpg" data-mid="239450177" border="0"  src="https://freight.cargo.site/w/1000/i/5fa0e7a529b61fe0c850a5ae01df73953d9ae9812e56892b7c45ccb2157a08b1/002-Bus-Inner-Oct--25.jpg" /&#62;

Toronto Public Library

&#60;img width="2133" height="3188" width_o="2133" height_o="3188" data-src="https://freight.cargo.site/t/original/i/96fc8219b595fbf6af28ba7716d8d3ebb165df25643161860ec4cc78a48280a0/003-Bus-Angle-Oct--25.jpg" data-mid="239450179" border="0"  src="https://freight.cargo.site/w/1000/i/96fc8219b595fbf6af28ba7716d8d3ebb165df25643161860ec4cc78a48280a0/003-Bus-Angle-Oct--25.jpg" /&#62;

Yorkdale Mall&#60;img width="2357" height="3213" width_o="2357" height_o="3213" data-src="https://freight.cargo.site/t/original/i/e49b99bf4d13a45e86e4ece9b6ae97e55d006e4eaa00c10424f9df3a34acef5a/001-Bus-Front-Oct--25.jpg" data-mid="239450175" border="0"  src="https://freight.cargo.site/w/1000/i/e49b99bf4d13a45e86e4ece9b6ae97e55d006e4eaa00c10424f9df3a34acef5a/001-Bus-Front-Oct--25.jpg" /&#62;

	&#60;img width="1819" height="2679" width_o="1819" height_o="2679" data-src="https://freight.cargo.site/t/original/i/2d43a7b80f12bb89a8952313c9c2bd1c06b1739b408154aad62961616f9e0bac/Oct-Ver-3---2025-Airhead-Arcade2.jpg" data-mid="239450181" border="0"  src="https://freight.cargo.site/w/1000/i/2d43a7b80f12bb89a8952313c9c2bd1c06b1739b408154aad62961616f9e0bac/Oct-Ver-3---2025-Airhead-Arcade2.jpg" /&#62;
&#60;img width="1819" height="2679" width_o="1819" height_o="2679" data-src="https://freight.cargo.site/t/original/i/eec3a5434f9685d6bf95fb87ade149bb8e10c4dac4aea9bbb96ada21b9a41519/Oct-Ver-3---2025-Airhead-Arcade3.jpg" data-mid="239450182" border="0"  src="https://freight.cargo.site/w/1000/i/eec3a5434f9685d6bf95fb87ade149bb8e10c4dac4aea9bbb96ada21b9a41519/Oct-Ver-3---2025-Airhead-Arcade3.jpg" /&#62;

&#60;img width="1819" height="2679" width_o="1819" height_o="2679" data-src="https://freight.cargo.site/t/original/i/cf04e3dc6b7c88fd3e445402929aba4db555c477af0cfc386f1dc3d827671d07/Oct-Ver-3---2025-Airhead-Arcade.jpg" data-mid="239450180" border="0"  src="https://freight.cargo.site/w/1000/i/cf04e3dc6b7c88fd3e445402929aba4db555c477af0cfc386f1dc3d827671d07/Oct-Ver-3---2025-Airhead-Arcade.jpg" /&#62;

Role: Copywriter, Art Director, OOH DesignerPartner: Amani Maatouk – Logo Designer, (Copywriter and Art Director for presentation boards not shown here)
</description>
		
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	<item>
		<title>Bookify</title>
				
		<link>https://kamrynchin.com/Bookify</link>

		<pubDate>Sat, 29 Apr 2023 19:21:25 +0000</pubDate>

		<dc:creator>Kam Chin - Copywriter</dc:creator>

		<guid isPermaLink="true">https://kamrynchin.com/Bookify</guid>

		<description>
    
    
    Document


            SPOTIFY &#124; BOOKIFY
Top artists collab in an exclusive album... reading an audiobook.
Young Ones One Show — Shortlisted
INSIGHT
Most people are unaware Spotify offers audiobooks, but consider Spotify synonymous with music.

IDEA
People use Spotify to listen to artists they know and love. So, 
we’re getting top artists collaborating in one album — of audiobook recordings.
EXECUTION

Artists hype the album through a misdirect campaign and PR. On the day of the drop, Spotify changes to Bookify and the truth becomes explicit.

	
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Role: Primary Role (Copywriter, Art Director, Designer)Partner: Secondary Role – Amani Maatouk (Designer, Copywriter)


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		<title>For More Creative Muscle</title>
				
		<link>https://kamrynchin.com/For-More-Creative-Muscle</link>

		<pubDate>Tue, 14 Apr 2026 01:16:01 +0000</pubDate>

		<dc:creator>Kam Chin - Copywriter</dc:creator>

		<guid isPermaLink="true">https://kamrynchin.com/For-More-Creative-Muscle</guid>

		<description>


Airbnb &#124; Homebody Hosts


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    For More Creative Muscle
    Compacting my personality into a self-promo package for ad agencies.

 Trying to stand out to creatives at the beginning of your career is hard. Getting hired is even harder. So, I created self-promo packages to gift ad agencies, highlighting my portfolio and personality. 
From ideation to delivery to the aftermath, I’ll keep this page and my LinkedIn updated with my journey to become a Copywriter!

PART 1: IDEATION &#38;amp; CREATION


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	<item>
		<title>Homepage</title>
				
		<link>https://kamrynchin.com/Homepage</link>

		<pubDate>Sun, 03 Sep 2023 21:33:33 +0000</pubDate>

		<dc:creator>Kam Chin - Copywriter</dc:creator>

		<guid isPermaLink="true">https://kamrynchin.com/Homepage</guid>

		<description></description>
		
	</item>
		
		
	<item>
		<title>About Me</title>
				
		<link>https://kamrynchin.com/About-Me</link>

		<pubDate>Mon, 24 Apr 2023 22:53:42 +0000</pubDate>

		<dc:creator>Kam Chin - Copywriter</dc:creator>

		<guid isPermaLink="true">https://kamrynchin.com/About-Me</guid>

		<description>This book belongs to:

	Kamryn - but you can call me Kam! When I’m not ideating, I’m pushing my limits weightlifting, reading something social science related, fangirling over dogs, or cutting my grandmother’s toenails.
Agency LifeOgilvy Canada - Copywriter Intern (May 2026 - Oct 2026)AchievementsYoung Ones One Show Shortlist
2nd Place Young ShitsEducationBachelor of Design in Advertising, Minor in Social Sciences - with distinction - OCAD University
Graphic Design Certificate - George Brown College
Let’s Connect

    LinkedIn: Kam Chin
     Email: kamrynrosechin@gmail.com


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